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Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (2): 138–157.
Published: 24 November 2022
.... Este estudio también examina el papel mediador del compromiso de los consumidores entre la calidad de la relación con la marca y la identificación de la comunidad de consumidores con el amor a la marca. El boca a boca positivo se toma como variable de resultado. Metodología Para poner a prueba las...
Journal Articles
Spanish Journal of Marketing - ESIC (2021) 25 (2): 312–332.
Published: 30 July 2021
... consideraron como los elementos principales que les promocionan las emociones y satisfaciones positivas a los turistas, lo que llevan a un gran deseo de difundir boca a boca y de volver a visitar. Además, verifican los resultados que las interacciones de turistas con los servicios de reemplazo diferente y con...

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