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Keywords: conocimiento objetivo
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Journal Articles
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-Ruiz
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
... have more explanatory power for consumer behaviour than a synthesised number which quantifies the degree of general product knowledge. Information Consumer knowledge Objective knowledge Consumer behaviour conocimiento del consumidor conocimiento objetivo información comportamiento del...
