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Keywords: customer engagement.
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 17 December 2025
... Technology Personalization Customization Fashion Textile Apparel life cycle TCCM Systematic literature review Customer engagement innovación tecnología personalización personalización masiva moda textil ciclo de vida de las prendas TCCM revisión sistemática de la literatura...
