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1-4 of 4
Keywords: intención de uso
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 23 December 2025
... licence. Augmented reality Self-determination theory Innovation resistance theory Occupation Use intention Word-of-mouth intention Realidad aumentada Teoría de la autodeterminación Teoría de resistencia a la innovación Ocupación Intención de uso Intención de boca a boca 增强现实...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 481–499.
Published: 10 January 2024
... of the Republic of Macedonia (NBRM), 2020 ]. Perceived value Stimuli Mobile banking Intention to use Stimulus-organism-response Theory of consumption value Valor percibido Intención de uso Banca móvil Estímulos Ubicuidad Gamificación Autocongruencia Innovación Utilidad Entretenimiento...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 207–227.
Published: 01 November 2023
... bienestar subjetivo, ya que el primero no contribuye al desarrollo del último. La intención de uso continuo se correlacionó significativamente con el bienestar subjetivo, seguida por la propensión a las relaciones con los clientes y la defensa de estos servicios. En cuanto a las diferencias de género y edad...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 345–362.
Published: 14 October 2022
... involving digital payment methods. Istijanto can be contacted at: oei.istijanto@gmail.com 13 02 2022 13 09 2022 Attitude Mobile payment Continuance intention COVID-19 UTAUT PPM Actitud pago por móvil intención de uso COVID-19 UTAUT PPM 关键词 态度 移动支付 持续意愿...
