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Keywords: micro y pequeñas empresas
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 221–240.
Published: 24 June 2022
... is the use of SM by women-run MSEs in less developed countries to engage consumers. ¿Cómo atraen las empresarias a los clientes en las redes sociales? Propósito Este estudio explora cómo las mujeres de negocios que dirigen micro y pequeñas empresas (MSE) utilizan las redes sociales para atraer a los clientes...
