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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 99–119.
Published: 21 March 2025
.... The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Análisis DE emojis EN ferias internacionales DE comercio EN cinco países: antes Y después DE covid-19 Objetivo Este artículo intenta, en primer lugar, predecir el volumen de eWOM basado en (1) la presencia...
