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Keywords: preocupaciones de privacidad
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 253–269.
Published: 19 June 2024
... for practitioners to better understand customers’ physiological aspects of using AI-powered social commerce platforms. Propósito Este artículo examina empíricamente el impacto de los factores psicológicos (es decir, preocupaciones de privacidad e intrusión) en las intenciones de los usuarios con respecto a las...
