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Keywords: rendimiento empresarial
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 221–240.
Published: 24 June 2022
.... El estudio también investiga cómo las redes sociales (frente a los medios tradicionales) y la involucración de los clientes mejoran el rendimiento empresarial. Metodología Este estudio cualitativo se basa en entrevistas con mujeres empresarias. Conclusiones Las mujeres empresarias utilizan las redes...
