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Keywords: sor理论
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–20.
Published: 25 December 2025
... Comercio electrónico en directo Teoría SOR 互动性 共体验 消费者参与 直播电商 sor理论 Live streaming is increasingly becoming a popular digital platform strategy that combines sight, sound and motion to convey product information (Yen, 2018). This user-friendly approach improves consumer knowledge about...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 371–398.
Published: 17 September 2024
... Congruencia SOR理论 可持续性 旅游目的地 可持续旅游 Facebook 一致性 Many tourism companies make continuous efforts to promote corporate social responsibility (CSR) initiatives to demonstrate their commitment to sustainable development and enhance their competitiveness (Martínez et al., 2022). More...
