The realities of web‐based electronic commerce

Today, it is impossible not to be overwhelmed by the continual waves of hyperbole that come from the computer industry with each new technological innovation. For decades, senior managers have been told about, and have been invariably disappointed by, the strategic impact of new technology. Their experiences have led these managers to view the term “strategic computing” as an oxymoron and to greet any new technology with a heavy dose of skepticism.