An economy turn on its head: Why you must be “knowledge‐based” to compete in today's world (and what that means) Available to Purchase

The business world is all in a lather right now about knowledge. The knowledge of the organization and how to manage it is the talk of the moment. It's the subject of conferences and books too numerous to mention. Newsletters—indeed, whole journals—are being devoted to the subject. Even academic chairs are being funded in its name: witness the Distinguished Professorship in Knowledge recently funded by Xerox at Berkeley. (Its first holder, Ikujiro Nonaka, is jokingly referred to as “Dr. Know.”) Why does it suddenly seem so urgent to attend to something as ancient as knowledge?