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Purpose

– The author has traveled to leading organizations that have developed and implemented a set of goals, practices and values that were better suited to the emerging marketplace of the 21st Century.

Design/methodology/approach

– He observed that the workplaces they create are different. They are highly interactive and can mobilize vast ecosystems of partners and customers, enabling them to achieve massive scale without sclerosis.

Findings

– His conclusion: The managers are not just tinkering with obsolete practices that are increasingly irrelevant and ineffective. These organizations have been creating something fundamentally different: a culture of agility.

Research limitations/implications

– Research involves preliminary field observations.

Practical implications

– He describes in detail how established organizations can make the transition to an Agile process and culture.

Originality/value

– This article offers step-by-step advice and a case study on how to become a truly Agile company.

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