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Keywords: Co-creation tools
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Journal Articles
How to plan and manage a project to co-create value with stakeholders
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2014) 42 (2): 19–25.
Published: 11 March 2014
...-creation of value Co-creation tools The mere intent to innovate with customers and other stakeholders does not guarantee co-creation of value. Successful companies harness the creativity and energy of stakeholders by establishing projects and systems for marrying their collaborators' interests...
