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Keywords: Corporate communications strategy
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2010) 38 (6): 43–49.
Published: 09 November 2010
... the organization is in terms of reputation risk. Organizations Perception Corporate communications strategy Risk management Strategic management Case 1: When one of the world's biggest air carriers, United Airlines, refused to compensate a passenger who was a professional musician for breaking...
