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Keywords: Customer alienation
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Journal Articles
Value destruction at Marvel, and how to manage customer alienation risk
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2023) 51 (5): 36–41.
Published: 04 August 2023
...Joseph Calandro, Jr. Purpose The purpose of the paper is to address customer alienation risk in the context of Marvel's recent (as of June 2023) under-performance and its contribution to Disney's stock's 50 percent-plus decline. Design/methodology/approach Research followed recent developments...
