..., to achieve customer relationship marketing leadership, companies need to acknowledge these forces in their business strategies. Customer relations Customer service management Innovation Market forces Corporate strategy Following the worst global economic downturn since the Great Depression...

... customize offerings to local markets, almost half of this year's respondents disagreed. © Emerald Group Publishing Limited 2007 Customer relations Customer loyalty Acquisitions and mergers Knowledge management Strategic management Benchmarking Box 1 The 2007 Bain Management...

... and provocative questions about the role of the customer in the future of the firm. Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Group Publishing Limited 2006 Customer relations Innovation Modelling Corporate governance Individual perception It's been more than...

... of the corporate code of ethics. Given the rash of corporate scandals, it is not surprising that top executives at 78 percent of the surveyed companies said they have enacted a code of ethics to be their common standard for acceptable behavior. © MCB UP Limited 2003 Customer relations Strategic...

... competitive environment. © MCB UP Limited 2003 Motor industry Customer relations Profitability Globally, the automotive industry is transforming itself – from the design studios of Germany to the modular assembly of cars in Brazil to the new relationships with suppliers in Detroit...