... explosion (16 percent). However, to achieve customer relationship marketing leadership, companies need to acknowledge these forces in their business strategies. Customer relations Customer service management Innovation Market forces Corporate strategy Following the worst global economic...

... from companies that have adopted management tools, choosing and using them becomes a risky and potentially expensive gamble. © Emerald Group Publishing Limited 2007 Customer relations Customer loyalty Acquisitions and mergers Knowledge management Strategic management Benchmarking...

... and provocative questions about the role of the customer in the future of the firm. Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Group Publishing Limited 2006 Customer relations Innovation Modelling Corporate governance Individual perception It's been more than...

... management attention or require big cash outlays. Stock buybacks, corporate venturing and merger integration teams were least used; all three received below‐average satisfaction scores (see Exhibit 3). © MCB UP Limited 2003 Customer relations Strategic planning Benchmarking Mission...

... and dealers build stronger relationships with their customers and better understand their needs, they can personalize their interactions with them. Motor industry Customer relations Profitability Globally, the automotive industry is transforming itself – from the design studios of Germany...