... Publishing Limited 2012 Innovation Market differentiation Market uncertainty Market research Disruptive technology Market opportunities Managing surprise Customer experience All the management books on Amazon.com with the word “surprise” in their title promote approaches to avoid...

.... Findings Professor Porter delivers warnings on the most common strategy mistakes. When it comes to dealing with disruptive technology, he cautions managers to be sure they have rigorously identified the underlying source of the disruption. On the relentless pressure to find growth, he offers ways...