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Keywords: Elon Musk
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Journal Articles
How Tesla’s management innovations operationalize its “Deep Purpose” to save the planet
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2023) 51 (5): 3–10.
Published: 26 July 2023
...Stephen Denning Purpose Instead of merely adding a socially popular mission to its existing business goals, Tesla’s CEO Elon Musk has innovated its operations by working backwards from its mission of saving the planet by making and selling a vast number of electric cars in order to help remove...
