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1-9 of 9
Keywords: Emerging markets
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Journal Articles
Leadership and digital platforms: building sustainable advantage in emerging markets
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership 1–25.
Published: 12 May 2026
... in emerging market manufacturing SMEs. It theoretically extends dynamic capabilities and practically guides resource-constrained firms in digitalization. Design/methodology/approach The authors collected data from 385 manufacturing SMEs in an emerging market using a time-lagged research design. A research...
Journal Articles
Turning constraints into competitive advantage: co-creation and strategic adaptation in a Brazilian sneaker startup
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership 1–17.
Published: 18 March 2026
...Ana Julia Dal Forno; Fernanda Capoani; Sandra Regina Rech Purpose This article examines how leaders of small firms in emerging markets can transform resource constraints into sources of competitive advantage. Using the case of a Brazilian sneaker customization startup, the study explores how co...
Journal Articles
Digital maturity and hybrid strategies in emerging markets: the structural limits of entrepreneurial transformation
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership 1–23.
Published: 24 October 2025
... that environmental constraints are not passive conditions but active determinants of digital trajectories. It introduces hybridity as a theoretically significant equilibrium form in emerging markets and reconceptualizes digital maturity as nonlinear, contingent and threshold-based rather than sequential and linear...
Journal Articles
Reverse innovation: a global growth strategy that could pre‐empt disruption at home
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (5): 5–11.
Published: 31 August 2012
...Vijay Govindarajan; Chris Trimble Purpose The authors, leading authorities on global innovation, warn that Western companies targeting emerging markets to help drive growth will likely find that the traditional strategy of global localization will prove inadequate. An alternative is their new...
Journal Articles
Applying open innovation where your company needs it most
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (2): 35–42.
Published: 02 March 2012
... Emerging markets Scouting Crowd‐sourcing Idea scouts In‐house venture funds Innovation capitalists Strategic alliances Licensing agreements and partnerships The concept of open innovation, as first proposed by Henry Chesbrough in 2003, suggested that companies would benefit by making “greater...
Journal Articles
Emerging market strategy: innovating both products and delivery systems
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2011) 40 (1): 27–32.
Published: 30 December 2011
...Bala Chakravarthy; Sophie Coughlan Purpose Low customer purchasing power and lack of adequate infrastructure are two difficulties that restrict opportunities in any emerging market. This paper seeks to describe how to overcome these hurdles. Design/methodology/approach The paper...
Journal Articles
Vijay Govindarajan: innovation coach to the developed and developing world
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2011) 39 (5): 4–12.
Published: 06 September 2011
... innovating for emerging markets, building the right innovation team, innovation planning as learning, and his newest concept, emotional infrastructure. Design/methodology/approach Govindarajan explains how companies use the “forget‐borrow‐learn” framework to drive innovation execution...
Journal Articles
Global competition 2021: key capabilities for emerging opportunities
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2011) 39 (5): 46–55.
Published: 06 September 2011
.... In frontier and emerging markets, a lack of market information and experience makes the fast‐evolving tastes and preferences of the world's fastest growing consumer segments difficult to pin down. But irrespective of the level of economic development, there is a sense that the economic balance of power...
Journal Articles
Globality: challenger companies are radically redefining the competitive landscape
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (6): 36–41.
Published: 07 November 2008
... and intellectual capital – with each other in every one of the world's markets. Design/methodology/approach The paper produces evidence that incumbent global leaders will increasingly be forced to defend turf they thought they had won and secured long ago; and their expansion into emerging markets...
