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Keywords: Emerging markets
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Journal Articles
Strategy & Leadership 1–25.
Published: 12 May 2026
... in emerging market manufacturing SMEs. It theoretically extends dynamic capabilities and practically guides resource-constrained firms in digitalization. Design/methodology/approach The authors collected data from 385 manufacturing SMEs in an emerging market using a time-lagged research design. A research...
Journal Articles
Journal Articles
Journal Articles
Strategy & Leadership (2012) 40 (5): 5–11.
Published: 31 August 2012
...Vijay Govindarajan; Chris Trimble Purpose The authors, leading authorities on global innovation, warn that Western companies targeting emerging markets to help drive growth will likely find that the traditional strategy of global localization will prove inadequate. An alternative is their new...
Journal Articles
Strategy & Leadership (2012) 40 (2): 35–42.
Published: 02 March 2012
... Emerging markets Scouting Crowd‐sourcing Idea scouts In‐house venture funds Innovation capitalists Strategic alliances Licensing agreements and partnerships The concept of open innovation, as first proposed by Henry Chesbrough in 2003, suggested that companies would benefit by making “greater...
Journal Articles
Strategy & Leadership (2011) 40 (1): 27–32.
Published: 30 December 2011
...Bala Chakravarthy; Sophie Coughlan Purpose Low customer purchasing power and lack of adequate infrastructure are two difficulties that restrict opportunities in any emerging market. This paper seeks to describe how to overcome these hurdles. Design/methodology/approach The paper...
Journal Articles
Strategy & Leadership (2011) 39 (5): 4–12.
Published: 06 September 2011
... innovating for emerging markets, building the right innovation team, innovation planning as learning, and his newest concept, emotional infrastructure. Design/methodology/approach Govindarajan explains how companies use the “forget‐borrow‐learn” framework to drive innovation execution...
Journal Articles
Strategy & Leadership (2011) 39 (5): 46–55.
Published: 06 September 2011
.... In frontier and emerging markets, a lack of market information and experience makes the fast‐evolving tastes and preferences of the world's fastest growing consumer segments difficult to pin down. But irrespective of the level of economic development, there is a sense that the economic balance of power...
Journal Articles
Strategy & Leadership (2008) 36 (6): 36–41.
Published: 07 November 2008
... and intellectual capital – with each other in every one of the world's markets. Design/methodology/approach The paper produces evidence that incumbent global leaders will increasingly be forced to defend turf they thought they had won and secured long ago; and their expansion into emerging markets...

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