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Keywords: Experience marketing
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2015) 43 (3): 2–6.
Published: 18 May 2015
... 2015 Mass customization Experience marketing B2B company innovation Transformational innovation Because the Internet has empowered buyers with so much information about sellers, business to business (B2B) companies face the threat of increasing commoditization, a market environment...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (2): 12–17.
Published: 01 March 2013
... should make their company's goal to align its business strategy and the experiences that create most value for customers. David W. Norton can be contacted at: davenorton@gostonemantel.com © Emerald Group Publishing Limited 2013 Customer journey Customer value Experience marketing...
