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Keywords: Experiences staging
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (2): 12–17.
Published: 01 March 2013
... Consumer behavior Business strategy Customer journey strategy Experiences staging Ethnographic study Freytag diagram Experience economy The journey customers take to and through their interactions with businesses today would have been unimaginable a few decades ago. Customer journeys now...
