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Keywords: Journey mapping
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Journal Articles
Learning to use design thinking tools for successful innovation
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2011) 39 (5): 13–19.
Published: 06 September 2011
... approach with a set of four tools which enables one to succeed with his initiative while the other struggles. Design/methodology/approach The author demonstrates the use of four tools routinely practiced by successful innovation firms: Journey Mapping – the ethnographic technique to follow...
