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Keywords: Long‐term risk
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Journal Articles
Four decades of business scenarios: what can experience teach?
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 41 (1): 29–33.
Published: 28 December 2012
... Research‐based scenarios Subject experts Scenarios as hypotheses Scenarios for desirable futures Futuring and visioning Long‐term risk Some 40 years ago the first business scenarios were introduced at General Electric and Royal Dutch Shell. Ian Wilson and his team at GE in 1971 presented four...
