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Keywords: Management gurus
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Journal Articles
Strategy & Leadership (2012) 40 (2): 11–15.
Published: 02 March 2012
... that this will lead to more growth and more profit. Joan Magretta can be contacted at: jmagretta@mba1983.hbs.edu © Authors 2012 Management gurus Common strategy mistakes Disruptive technology Planning process Strategy killers Value‐destroying growth plans Value‐destroying deals Strategic...
Journal Articles
Strategy & Leadership (2012) 40 (2): 5–10.
Published: 02 March 2012
... theory Five forces analysis Competitive advantage Value chain theory Business‐unit strategy Value proposition Innovation Management gurus Joan Magretta's latest book is Understanding Michael Porter: The Essential Guide to Competition and Strategy (Harvard Business Review...

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