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Keywords: Metaverse
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Journal Articles
Strategy & Leadership (2024) 52 (2): 17–21.
Published: 07 May 2024
...Anthony Marshall; Christian Bieck Purpose Beyond its initial hype, and based on original new surveying, this paper explores the impact of metaverse on business in the medium to long-term. Methodology IBM Institute for Business Value, in collaboration with Oxford Economics, surveyed 400 C-Suite...

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