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Keywords: Non-stop customer
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Journal Articles
Converting the nonstop customer into a loyal customer
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (5): 48–53.
Published: 30 August 2013
... Non-stop customer Pricing With a burgeoning stream of online choices available to customers, it is harder than ever to predict how they will make decisions. By the time marketers figure out a way to reach a targeted set of customers, their audience may have new needs and new pricing...
