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Keywords: Rational choice theory (RCT)
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership 1–29.
Published: 24 July 2026
... Twinkle Verma twinkle.verma455@gmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Rational choice theory (RCT) Theory of reasoned action (TRA) Perceived financial cost Gender moderation Multi-group analysis PLS-SEM Green...
