... on experimentation and learning – apply in a recessionary environment. Findings Anthony warns that in recessions, a company may think has a choice – risk innovation or choose the safety of survival mode. But it is a false choice. The only way to survive is to innovate. Practical implications...

... decisions in an uncertain, recessionary environment. Findings The Futures Strategy Group has developed a set of four customizable short‐term economic scenarios called the Recession/Recovery Decision Matrix ™. Practical implications It is precisely now, when in a painful recession...

...Martin Reeves; Michael S. Deimler Purpose The purpose of this paper is to outline a range of short‐ to medium‐term recession‐specific strategies designed to drive growth and ensure that a company survives this downturn and emerges from it competitively advantaged. Design/methodology...

...Saul Berman; Steven Davidson; Sara Longworth; Amy Blitz Purpose Companies are now struggling to cope with the most severe recession in more than half a century. This paper aims to study how leading companies have successfully reacted to the crisis. Design/methodology/approach...

...Nicolas Kachaner Purpose During a recession, fixed costs can threaten a firm's survival or severely limit its options. This paper aims to show how fixed costs can be transformed into variable costs through an innovative process known as “variabilization.” Design/methodology/approach...

... customers during this current Great Recession. this paper aims to investigate this issue. Design/methodology/approach Given that experts believe that we have entered a period of austerity marketing, which is defined as marketing to consumers who do not want to spend, the paper shows how...

...@katzenbach.com © Emerald Group Publishing Limited 2009 Budgetary control Employee involvement Recession Business improvement As companies facing the current economic downturn launch cost reduction initiatives, many will ignore the need to secure employee commitment when making cost cuts...

...Keith Roberts Purpose: To investigate where investment during a recession pays off and where it does not. Methods: Comparing analogous businesses in the unique PIMS database, we highlight three measures to distinguish between successful and unsuccessful strategies...