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Keywords: Salesperson personality
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Journal Articles
Does salesperson-brand personality congruence impact perceived service quality of the salesperson? A study of small retailers in emerging markets
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Journal:
Strategy & Leadership
Strategy & Leadership (2025) 53 (3): 347–371.
Published: 27 March 2025
... from the sales management perspective that sales management outcomes are positively affected by the salesperson's organizational identification (Hughes et al., 2010 ; Badrinarayanan & Laverie, 2013). Brand personality Congruence Salesperson personality Service quality Social identity...
