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Keywords: Sustainability orientation
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Journal Articles
Hybrid strategy, sustainability orientation, and SME performance: the mediating role of product, process, and social innovation
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership 1–21.
Published: 19 November 2025
...Ahmed Abubakar; Adil Hassan Bakheet; Noura Said Al. Jahwari Purpose This study investigates how Hybrid Strategy and Sustainability Orientation jointly influence SME performance, emphasizing the mediating roles of Product, Process, and Social Innovation across financial, market, and social...
