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Keywords: Value co‐creation
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Journal Articles
Collaborative innovation as the new imperative – design thinking, value co‐creation and the power of “pull”
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Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (2): 25–34.
Published: 02 March 2012
... “Masterclass” author Brian Leavy believes that collaborative innovation is the new corporate imperative and explains how three sets of revolutionary thinking and practices – design thinking, value co‐creation and the power of “pull” – can create new opportunities for businesses. Findings The paper...
