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Journal Articles
Learning lessons in strategic novelty from outliers
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (2): 25–30.
Published: 21 March 2016
...Liisa Välikangas; Michael Gibbert Purpose – Conventional strategy is being challenged by industry shifts and by potentially disruptive strategic innovations that organizations that do not fit established ways of doing things- “outlier organizations”have discovered. Design/methodology/approach...
