... Publishing Limited Licensed re-use rights only sustaining innovation Curt Carlson SRI CEO principles of market creating innovation SRI International value proposition principles For most established firms, a change in organizational culture – from a focus on an existing brand or business...

... at: brian.leavy@dcu.ie © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only sustaining innovation Dual transformation innovation responding to market disruption Third way in novation There is no doubt that the kind of existential change required to rise...

... redefined as one of addressing the challenge of sustained, profitable innovation that opens new markets or reinvigorates existing ones. Idea labs should be considered a vital process in fostering sustaining innovation. Practical implications A critical success factor is the interplay between idea...

... be contacted at: ls2673@columbia.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only breakthrough innovation disruptive innovation sustaining innovation product differentiation unique value propositions One of the most urgent questions facing...