The hiatus of re‐engineering

Looks at change and its various guises (TWM, BPR) and how it subsequently became an excuse for job losses, which led to cynicism and antipathy. States re‐engineering has had a particularly bad press and is a heavily tainted word bringing comments such as ‘the fad that forgot people!’ Concludes that re‐engineering has become synonymous with downsizing but needs time to win back confidence in companies.