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Undertakes to identify high performers/excellent companies, who are repeatedly undermined through high failure rates in identified companies. Suggests management needs to understand differing groups' expectations and lists stakeholders tolerance zone as follows: shareholders — have high tolerance but rarely active and inclined to sell; customers — potentially most powerful group owing to their spending power; managers — affected by salaries, etc. plus peer group jealousies; employees — more company dependent than either managers or shareholders; creditors — banks and other lenders have power to liquidate the firm; and others — suppliers, government, local community and minority groups — on which business survival depends.

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