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Discusses value‐based management and how it has worked at Fletcher Challenge, a paper, building, energy, and solid wood plantation forestry operator in New Zealand. States Fletcher Challenge is not a backwater organization, far from it, as its issue of targeted shares in corporate finance have shown. Posits also that, at Fletcher Challenge, the focus is on creating value for shareholders and throughout the group. Provides a large question and answer piece with Fletcher Challenge chief executive Michael Andrews, in which much many financial areas around value‐based management and EVA are discussed.

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