Banking on an ethical stance (The Co‐operative Bank, UK) Available to Purchase

Looks, in depth, at the UK Co‐operative (Co‐op) Bank and how it has now gone back to its roots to make a difference. Espouses competitive strategy and how the Co‐op is about being different, making deliberate choices and helping the customer to genuinely value what is offered. Focuses on the mission statement of the Co‐operative Bank Group (included in a highlighted panel), which is a rearticulation of principles. Gives background as to how the Co‐op began in 1844 in Rochdale, and how other towns, countrywide, followed this successful formula. Chronicles the bank's ethical policy statement (also included in a highlighted panel), which makes it difficult for its high street rivals and others to follow, and showing that ethics and successful business do mix. Includes a question and answer panel with Terry Thomas, the managing director of the Co‐operative Bank.