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Discusses how Womack and Jones' (1991) book, ‘The Machine that Changed the World’ found the gaps in productivity quality and time between Western and Japanese car firms, and showed a better way to organize and manage customer relations, the supply chain, product development and production operations — pioneered by Toyota and called lean production. Concludes that breaking down barriers in the West will be difficult — because the joint analysis of every action along the channel will make every firm's costs apparent — excluding privacy.

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