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Elaborates on research carried out by the Economist Intelligence Unit (EIU) to investigate supply chain management in Europe. Specifies the research report was based on responses from 150 companies to an EIU postal survey, polled from companies of various sizes, industries and countries. States the research provides a contrast between US and European company approaches to supply chain improvement as so many US companies operate in Europe. Sums up that perhaps not every bright idea comes from the USA and that good ideas can be picked up on either side of the ocean for their own markets.

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