A little coastal erosion in a changing landscape?

States that, despite what many a business school's curriculum or management consultant's product may suggest, management does not fit easily into discrete packages. Posits partnering brings all the benefits of collaborative working, agreed objectives, mutual learning, creativity and innovation, as well as greater efficiency and effectiveness. Looks at how BA, Heinz, Campbell's, Lloyds TSB, Nike, Sun Microsystems, and Virgin operate and their individual styles. Sums up, that as more companies develop new found cross‐boundary management skills and previously unlikely partners form unlikely alliances, perhaps it should be stated that a deal is a deal — not a strategy.