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Volume 3, Issue 4
1 June 1998
The Antidote Cover Image for Volume 3, Issue 4
Case Report| June 01 1998

A different approach to change in Spain: the case of Alcatel Standard Eléctrica SA (ASESA) Available to Purchase

T Kippenberger
T Kippenberger
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-423X
Print ISSN: 1363-8483
© MCB UP Limited
1998
The Antidote (1998) 3 (4): 37–40.
https://doi.org/10.1108/EUM0000000006622

Spotlights Alcatel Eléctrica SA (ASESA), the Spanish subsidiary of Alcatel NV, a world leader in telecommunications equipment. Looks in depth at ASEA's beginnings and how it has progressed to the present day with various change plans ‐ some successful and some not ‐ the stakeholder plan being the highlighted one. Concludes, as with all examples of change, each is context specific.

Keywords:
Organizational change, Telecommunications industry, Stakeholders
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© MCB UP Limited
1998
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