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Provides a good illustration of the disparate strands of thinking on the subject of strategy. Highlights and discusses the descriptive schools: strategy as vision; strategy as thinking; strategy as learning; strategy as politics and power; strategy as culture and ideology; strategy as imposed from outside; and last, but not least, strategy as defined by time, place and context. Concludes that radical change means wholesale and concurrent change to strategy as well as organizational structure.
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© MCB UP Limited
1998
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