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Discusses the digital economy and its spectacular take‐off despite varying views from experts over the previous 4 years. Posits the digital economy is now part of everyday life and business must be managed accordingly. States the development of e‐commerce and e‐business has been so fast that track records, proven experience, detailed research and considered answers are hard to come by. Determines that e‐commerce and e‐business are having an impact on all sectors of the economy.

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