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Keywords: Boston Consulting Group
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Journal Articles
Journal:
The Antidote
The Antidote (1999) 4 (5): 23–25.
Published: 01 December 1999
...T Kippenberger Covers Boston Consulting Group and how it deals with changes in the information economics areas, linking the activities undertaken to design, produce, market, deliver and support their products. Employs a Figure to highlight Internet breaks and reach and richness. Demonstrates how...
Journal Articles
Journal:
The Antidote
The Antidote (1996) 1 (3): 14–16.
Published: 01 December 1996
...T Kippenberger Chronicles value‐based management (VBM) as it is approached by Boston Consulting Group (BCG) and uses figures to add emphasis to this system. States that the yardstick used by BCG is total shareholder return (TSR), giving historic appraisal and comparison between companies...
