Keywords: Development
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Journal Articles
The Antidote (2000) 5 (6): 12–15.
Published: 01 November 2000
...T Kippenberger Declares co‐branding (the bringing together of two or more independent brand names in support of a new product, service or venture) is seen as a legitimate development of branding. States co‐branding can bring enormous competitive advantages to the partners involved. Stresses co...
Journal Articles
The Antidote (1998) 3 (1): 12–13.
Published: 01 February 1998
... to communicate; explicit knowledge, on the other hand, has been codified so it can be transmitted in formal language. Concludes the arguments herein are extremely relevant. © MCB UP Limited 1998 Knowledge workers Development Management techniques ...
Journal Articles
Journal Articles
The Antidote (1997) 2 (1): 4.
Published: 01 February 1997
... alone to expand it. Recommends the USA must now develop markets, technologies and products at the high end of the value chain, which means major expansion of investment in both human capital and innovation. © MCB UP Limited 1997 Competitiveness Investment Downsizing USA Development ...

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