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Keywords: Du Pont
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Journal Articles
Journal:
The Antidote
The Antidote (1996) 1 (3): 8–10.
Published: 01 December 1996
...T Kippenberger Profiles shareholder value and how it began with Du Pont, back in the 1920s, a US firm held up as an ideal of advanced management practice, who started measuring investment returns (referred to then as returns on investment or ROI), which was initially called the ‘Du Pont formula...
