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Keywords: Formule 1
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Journal Articles
Journal:
The Antidote
The Antidote (1997) 2 (1): 26–28.
Published: 01 February 1997
...T Kippenberger Wonders why, in an atmosphere of intense competition, some companies achieve sustained high growth in profits and revenues. Highlights the example of Formule 1, a chain of budget hotels in France, launched in 1985, which beat off the no‐star and one‐star hotels, costing between 60...
