...T Kippenberger; B Gould Spotlights Honda Motor Co. of Japan's spectacular subsidiary operation of motorbikes in the USA, forcing Harley‐Davidson into a niche market. Shows how Honda's flexibility (smaller‐sized bikes at first and progressively introducing bigger and bigger bikes), led to domination...

... in arresting their progress. Highlights (in a panel) Honda's alliance with Rover — a case of a high‐profile Japanese company linking with a top British one — as evidence of locomotive or juggernaut theories. Concludes that though both Eastern and Western partners have suffered failure in collaborative ventures...