.... Covers, in another inset, the ‘chocolate wars’ in Japan. © MCB UP Limited 2000 Japan Competitiveness Marketing ...

...T Kippenberger Combines a short piece on marketing and sales with an even shorter piece about suppliers and customers ‐ both including separate checklists ‐ with regard to Y2K problems. States marketing and sales professionals have to recognize other changes to the customer environment and that Y2K...

...B Gould Complements the previous article (p.33) and puts forward expeditionary marketing as the best way to opening up markets as they develop. Records as an example the successful Japanese company — JVC Matsushita (video recorders) — and RCA, US company, of failed video technologies. Posits...

... that organizations must attract, satisfy and keep customers. TheEndofAkbktig Isitfartooimportantot .leavetothemarketindgepartment? I t s not so much the importance of marketing. Rather, it is that marketing is a responsibility that is shared across all of the general activities of the business. Looking at any...

...B Gould Raises some questions about marketing for discussion by seven senior managers and marketing professionals (these are listed in full in a highlighted box). Discusses the two meanings of marketing as used herein and these are highlighted or italicized as needed in the text. Marketing...

...B Gould Argues that the main benefits in mergers and acquisitions (M&A) come from finding opportunities to enhance competitive advantage and thereby achieve enduring growth in revenue and market share. Looks at due diligence in both its traditional and marketing forms. Spotlights Quaker Oats Co...