...T Kippenberger Concentrates on US domestic carrier, Southwest Airlines, and how its discount air travel has allowed millions to fly where previously they could not afford to. Highlights, in a box, the company's mission statement. Looks at team spirit, culture, employee recruitment, publicity...

...‐wagon market segment in 1984, in the next ten years sales of this vehicle grew eight times faster than the industry overall; Home Depot — managed to create 20% annual growth in an industry (DIY) which was scarcely managing 5% per annum; Southwest Airlines — whose growth was seven times faster than...